What are the main factors for developing a marketing strategy for a law firm


Promotion of firms on the Internet remains relevant for those who offer not products, but various services. This field includes law firms. The high level of competition, the great importance of impeccable reputation and a wide range of promotional tools are just some of the key features that characterize this field of activity. It’s worth starting with website creation: this is the best advertising of legal services possible. But just online representation is not enough. We will tell about the specifics and stages of legal services promotion marketing strategy developing in the network.

Efficient promotion, what do you have to know

If you decided to open your business or buy a ready-made company together with a partner, then when looking for a business partner it is important to understand one thing. You are looking for not just a person with whom it will be easy and pleasant for you to communicate, not a friend with common interests or hobbies. When you are looking for a business partner you have to be aware that you need a professional entrepreneur. And it is necessary to evaluate future business relations, first of all, from the point of view of business, and not personal sympathies.

There are two main areas of cooperation in business: online and offline. We would not give preference to any one of them. On the one hand, in any case, substantive negotiations are already being conducted at face-to-face meetings, and on the other hand, you need to use all the tools and search methods that are available to the entrepreneur.

Offline ways to find a business partner

Literate Internet marketing of a law firm today is much more appropriate than the use of classic advertising tools. With proper promotion work, clients themselves will search for you, and all used marketing channels will be able to influence directly the target audience, which advertisement on TV, radio or various outdoor media - billboards and citylights has never been famous for.

Effective advertising of legal services in a network with a support on the qualitative selling site will help to find clients, minimizing the cost of their attraction and covering marketing expenses. Even a small business can take advantage of online promotion - a small and relatively young company that cannot afford to buy videos on television, outdoor advertising and other traditional advertising media.

Selection of advertising tools for promotion

Just having a site, even qualitative in terms of design, content and usability, is not enough for success in a competitive environment. That is why the promotion of legal services on the Internet is absolutely necessary. For these purposes, two tools are best suited:

SEO website promotion. This is one of the most popular methods of promotion, which provides long-term business results in the form of a constant influx of visitors and clients to a web resource. Get into the TOP of the search results easier in smaller cities of regional importance, where the level of competition is lower. In a highly competitive environment, it is better to pay special attention to the promotion of legal sites on low and medium-frequency queries. Firstly, it is cheaper and simpler (sometimes it is enough just to prepare a thematic publication optimized for the necessary keywords). Secondly, promotion of these requests guarantees an inflow of the target audience, as they are used directly by those who are interested in the services offered.

Contextual advertising. Another way to promote legal business on the Internet. It is often more expensive, but the results appear almost immediately after the start of the advertising campaign, in contrast to SEO promotion. With the right choice of keywords and the formation of selling text ads, you can more than recoup the investment in advertising and form a customer base.



In addition to these two channels of promotion, you can and should use the other ones. These ways and work in social networks, targeting and retargeting, and email-mailing, and media tools. An integrated approach to the promotion and competent application of various means of communication will ensure the minimization of costs per recruited client who needs legal assistance.

Specialized companies offer substantive assistance with SEO, contextual advertising and web marketing for law firms. If you want to do everything correctly, then you should not engage in this process on your own or trust it to amateurs. The best option would be to connect a specialized company that already has experience in such matters and will be able to develop an excellent strategy for your business.